Edwina

Edwina

Edwina

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BASED IN Toronto, ca

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Senior brand designer

About

About

Edwina

Edwina

I’m a Senior Brand Designer based in Toronto, creating brand systems and digital experiences for global teams.

I’m a Senior Brand Designer based in Toronto, creating brand systems and digital experiences for global teams.

I’m a Senior Brand Designer based in Toronto, creating brand systems and digital experiences for global teams.

With a background in psychology, I approach design with an understanding of how people think and interact with brands. I focus on creating thoughtful, scalable design solutions while exploring how AI can improve creative workflows.

With a background in psychology, I approach design with an understanding of how people think and interact with brands. I focus on creating thoughtful, scalable design solutions while exploring how AI can improve creative workflows.

With a background in psychology, I approach design with an understanding of how people think and interact with brands. I focus on creating thoughtful, scalable design solutions while exploring how AI can improve creative workflows.

My

My

EXPERTISE

EXPERTISE

BRAND IDENTITY & SYSTEMS

Building distinctive visual identities and scalable design systems that keep brands consistent across every touchpoint.

Building distinctive visual identities and scalable design systems that keep brands consistent across every touchpoint.

Building distinctive visual identities and scalable design systems that keep brands consistent across every touchpoint.

BRAND IDENTITY & SYSTEMS

CAMPAIGN &
DIGITAL DESIGN

Creating engaging campaigns and digital experiences across web, social, events, and beyond.

Creating engaging campaigns and digital experiences across web, social, events, and beyond.

CAMPAIGN &
DIGITAL DESIGN

Graphic Design & Art Direction

Developing creative concepts and compelling visuals across digital and print, from concept to execution.

Developing creative concepts and compelling visuals across digital and print, from concept to execution.

BRAND IDENTITY & SYSTEMS

Building distinctive visual identities and scalable design systems that keep brands consistent across every touchpoint.

Building distinctive visual identities and scalable design systems that keep brands consistent across every touchpoint.

BRAND IDENTITY & SYSTEMS

CAMPAIGN &
DIGITAL DESIGN

Creating engaging campaigns and digital experiences across web, social, events, and beyond.

Creating engaging campaigns and digital experiences across web, social, events, and beyond.

CAMPAIGN &
DIGITAL DESIGN

Graphic Design &
Art Direction

Developing creative concepts and compelling visuals across digital and print, from concept to execution.

BRAND IDENTITY & SYSTEMS

Building distinctive visual identities and scalable design systems that keep brands consistent across every touchpoint.

Building distinctive visual identities and scalable design systems that keep brands consistent across every touchpoint.

BRAND IDENTITY & SYSTEMS

CAMPAIGN &
DIGITAL DESIGN

Creating engaging campaigns and digital experiences across web, social, events, and beyond.

Creating engaging campaigns and digital experiences across web, social, events, and beyond.

CAMPAIGN &
DIGITAL DESIGN

Graphic Design & Art Direction

Developing creative concepts and compelling visuals across digital and print, from concept to execution.

EXPERIENCE

EXPERIENCE

EXPERIENCE

remote

SENIOR BRAND DESIGNER ·2026–PRESENT

BRAND DESIGNER · 2022–2026

SENIOR BRAND DESIGNER · 2026–PRESENT
BRAND DESIGNER · 2022–2026

Lead brand design across global campaigns and digital experiences. Build scalable visual systems and self-serve tools that improve creative workflows, brand consistency, and collaboration across teams.

2022 - Present

remote

SENIOR BRAND DESIGNER ·2026–PRESENT

BRAND DESIGNER · 2022–2026

SENIOR BRAND DESIGNER · 2026–PRESENT
BRAND DESIGNER · 2022–2026

Lead brand design across global campaigns and digital experiences. Build scalable visual systems and self-serve tools that improve creative workflows, brand consistency, and collaboration across teams.

2022 - Present

Ubisoft toronto

graphic designer

Led branding for studio-wide events and internal campaigns, including Discovery Days. Designed marketing and recruitment materials while mentoring a junior designer and ensuring alignment across stakeholders.

2020 – 2022

Ubisoft toronto

graphic designer

Led branding for studio-wide events and internal campaigns, including Discovery Days. Designed marketing and recruitment materials while mentoring a junior designer and ensuring alignment across stakeholders.

2020 – 2022

designto festival

graphic designer

graphic designer

Collaborated with a small team to create illustrations for the festival’s 10th anniversary, merging graphic design, interior design, and architecture into one cohesive identity.

2018 – 2019

designto festival

graphic designer

graphic designer

Collaborated with a small team to create illustrations for the festival’s 10th anniversary, merging graphic design, interior design, and architecture into one cohesive identity.

2018 – 2019

Freelance

INDEPENDENT BRAND DESIGNER

INDEPENDENT BRAND DESIGNER

Designed brand identities, websites, and campaign assets for clients in lifestyle and tech, with a focus on clarity and scalable systems.

2018 – present

Freelance

INDEPENDENT BRAND DESIGNER

INDEPENDENT BRAND DESIGNER

Designed brand identities, websites, and campaign assets for clients in lifestyle and tech, with a focus on clarity and scalable systems.

2018 – present

EDWINA MUI

EDWINA MUI

EDWINA MUI

EDWINA MUI