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About
About
Edwina
Edwina

I’m a Senior Brand Designer based in Toronto, creating brand systems and digital experiences for global teams.
I’m a Senior Brand Designer based in Toronto, creating brand systems and digital experiences for global teams.
I’m a Senior Brand Designer based in Toronto, creating brand systems and digital experiences for global teams.
With a background in psychology, I approach design with an understanding of how people think and interact with brands. I focus on creating thoughtful, scalable design solutions while exploring how AI can improve creative workflows.
With a background in psychology, I approach design with an understanding of how people think and interact with brands. I focus on creating thoughtful, scalable design solutions while exploring how AI can improve creative workflows.
With a background in psychology, I approach design with an understanding of how people think and interact with brands. I focus on creating thoughtful, scalable design solutions while exploring how AI can improve creative workflows.
My
My
EXPERTISE
EXPERTISE
BRAND IDENTITY & SYSTEMS
Building distinctive visual identities and scalable design systems that keep brands consistent across every touchpoint.
Building distinctive visual identities and scalable design systems that keep brands consistent across every touchpoint.
Building distinctive visual identities and scalable design systems that keep brands consistent across every touchpoint.
BRAND IDENTITY & SYSTEMS
CAMPAIGN &
DIGITAL DESIGN
Creating engaging campaigns and digital experiences across web, social, events, and beyond.
Creating engaging campaigns and digital experiences across web, social, events, and beyond.
CAMPAIGN &
DIGITAL DESIGN
Graphic Design & Art Direction
Developing creative concepts and compelling visuals across digital and print, from concept to execution.
Developing creative concepts and compelling visuals across digital and print, from concept to execution.
BRAND IDENTITY & SYSTEMS
Building distinctive visual identities and scalable design systems that keep brands consistent across every touchpoint.
Building distinctive visual identities and scalable design systems that keep brands consistent across every touchpoint.
BRAND IDENTITY & SYSTEMS
CAMPAIGN &
DIGITAL DESIGN
Creating engaging campaigns and digital experiences across web, social, events, and beyond.
Creating engaging campaigns and digital experiences across web, social, events, and beyond.
CAMPAIGN &
DIGITAL DESIGN
Graphic Design &
Art Direction
Developing creative concepts and compelling visuals across digital and print, from concept to execution.
BRAND IDENTITY & SYSTEMS
Building distinctive visual identities and scalable design systems that keep brands consistent across every touchpoint.
Building distinctive visual identities and scalable design systems that keep brands consistent across every touchpoint.
BRAND IDENTITY & SYSTEMS
CAMPAIGN &
DIGITAL DESIGN
Creating engaging campaigns and digital experiences across web, social, events, and beyond.
Creating engaging campaigns and digital experiences across web, social, events, and beyond.
CAMPAIGN &
DIGITAL DESIGN
Graphic Design & Art Direction
Developing creative concepts and compelling visuals across digital and print, from concept to execution.
EXPERIENCE
EXPERIENCE
EXPERIENCE
remote
SENIOR BRAND DESIGNER ·2026–PRESENT
BRAND DESIGNER · 2022–2026
SENIOR BRAND DESIGNER · 2026–PRESENT
BRAND DESIGNER · 2022–2026
Lead brand design across global campaigns and digital experiences. Build scalable visual systems and self-serve tools that improve creative workflows, brand consistency, and collaboration across teams.
2022 - Present
remote
SENIOR BRAND DESIGNER ·2026–PRESENT
BRAND DESIGNER · 2022–2026
SENIOR BRAND DESIGNER · 2026–PRESENT
BRAND DESIGNER · 2022–2026
Lead brand design across global campaigns and digital experiences. Build scalable visual systems and self-serve tools that improve creative workflows, brand consistency, and collaboration across teams.
2022 - Present
Ubisoft toronto
graphic designer
Led branding for studio-wide events and internal campaigns, including Discovery Days. Designed marketing and recruitment materials while mentoring a junior designer and ensuring alignment across stakeholders.
2020 – 2022
Ubisoft toronto
graphic designer
Led branding for studio-wide events and internal campaigns, including Discovery Days. Designed marketing and recruitment materials while mentoring a junior designer and ensuring alignment across stakeholders.
2020 – 2022
Collaborated with a small team to create illustrations for the festival’s 10th anniversary, merging graphic design, interior design, and architecture into one cohesive identity.
2018 – 2019
Collaborated with a small team to create illustrations for the festival’s 10th anniversary, merging graphic design, interior design, and architecture into one cohesive identity.
2018 – 2019
Freelance
INDEPENDENT BRAND DESIGNER
INDEPENDENT BRAND DESIGNER
Designed brand identities, websites, and campaign assets for clients in lifestyle and tech, with a focus on clarity and scalable systems.
2018 – present
Freelance
INDEPENDENT BRAND DESIGNER
INDEPENDENT BRAND DESIGNER
Designed brand identities, websites, and campaign assets for clients in lifestyle and tech, with a focus on clarity and scalable systems.
2018 – present
©2026
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©2026
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